What is customer analysis? An explanation of 10 frameworks and tools useful for analysis.
Explanation of the main analysis items for customer analysis, as well as the purpose and necessity of conducting the analysis!
In BtoB sales, it is important to build strong trust relationships with each customer. Customer analysis can be considered an essential process in this regard. This article explains the purpose and framework of customer analysis, and also introduces tools that are useful for data analysis. Customer analysis involves analyzing customer attributes and purchasing behavior. The goal is to understand customers and implement appropriate approaches and strategic planning, with existing customers being the primary focus of the analysis. There are also cases where customer analysis is conducted for the purpose of lead generation, acquiring new customers, and re-engaging dormant customers. *For more details on the column, you can view it through the related links. Please feel free to contact us for more information.*
- Company：ソフトブレーン 東京本社
- Price：Other
